While not officially associated with Renée Mauborgne's Blue Ocean Strategy, the name Blue Ocean Brain is inspired by the metaphor associated with the book.
Helping our Learners think differently and gain a broader perspective in solving problems is what we are all about! Our lessons are grounded in the latest research to improve decision-making, inspire creativity and encourage big-picture thinking.
The name "Blue Ocean Brain", affectionately referred to as "BOB", was inspired by the concept in the book Blue Ocean Strategy, which describes a blue ocean as an uncrowded space, a place where the rules of the game are waiting to be set. A blue ocean is an analogy to describe the wider, deeper potential for growth that exists within all of us!
The "brain" part of the BOB name reminds us that we get paid to think for a living and that it is our thinking, our curiosity, and our quest for learning that will make the difference.