BOB Basics
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      Is BOB related to the book, "Blue Ocean Strategy"?

      While not officially associated with Renée Mauborgne's Blue Ocean Strategy, the name Blue Ocean Brain is inspired by the metaphor associated with the book.

      Helping our Learners think differently and gain a broader perspective in solving problems is what we are all about! Our Lessons are grounded in the latest research to improve decision-making, inspire creativity and encourage big-picture thinking.

      For more information, see Why the name "Blue Ocean Brain".